Grace Heers: Resume

Maximum Impact

“Grace is extremely gifted with words and is able to convey a point, a thought or idea clearly and concisely for maximum impact to the specific audience. She is able to work extremely quickly and work to deadlines. Tracey is committed to her craft and willing to adjust content to ensure it says exactly what is needed for the piece at hand, all attributes which were vital to her role as Senior Copywriter for Destiny Rescue. She was a key player in raising hundreds of thousands of dollars for Destiny Rescue.” Cory Nickols, National Director of Strategic Partnerships at Destiny Rescue.

Extensive Industry Knowledge

Talented writer with a skill for engaging readers, with the knack of keeping them reading until the very end.
Storytelling that engages; crafting words that create a community of followers.
Write compelling brand stories across both social and traditional channels.
Very proficient in writing search engine optimised content for blogs and websites, copy that will lift your game on Google and other search engines.
Video and TV scriptwriting, words that bring meaning to vision and pack a punch.
Marketing strategy: ideation, creation, and execution.
Solutions-focused, creative thinker, ideas person.

Career Summary

Caloundra Christian College
Communications Officer Jan 2022 – Current

Responsibilities:

Create all communications for the College including, newsletters, blogs, website, brochures, social media.

Achievements:

20% increase in enrolments.

STEPS Group

Social Media Officer Feb 2019 – December 2021

Responsibilities:

Creating social media content across multiple brands and platforms using distinctive brand voices
Promoting events and other fundraising activities
Developing and implementing digital advertising

Achievements:

Increased audience and engagement over 10 brands and 22 channels by an average of 6000% (Agency Analytics data)
Increased qualified leads by 390% (Agency Analytics data)

Walk a Mile Creative

Director Jan 2016 – 2023

Responsibilities:

Copywriting – digital and traditional platforms
Social media
Video scripting
SEO

Fig Creative

Digital Marketing Manager May 2014 – Jan 2016

Responsibilities:

Writing website content, blogs, newsletters, social media content
Developing digital marketing strategies for clients
Applying SEO to clients’ websites
Google Adwords, Google My Business

Achievements:

Delivered successful digital marketing solutions to clients resulting in business growth.
Implemented SEO strategies with significant improvements in Google ranking.
Promoted Hinterland Wedding Showcase and Farm Fantastic to achieve record attendances.

Destiny Rescue International

Senior Copywriter Jan 2013 – May 2014

Responsibilities:

Created high-impact content for digital platforms, contributing to the largest revenues raised to date.
Collaborated with International Media Director and funding nations to create and implement marketing strategies.
Played an instrumental role in creative planning and review sessions, working with resourceful team to position brand and create revenue.

Achievements:

Wrote the email campaign that still holds the record for the most money made in a single campaign.
Key player in raising hundreds of thousands of dollars for Destiny Rescue.

Pre-2014

Marketing Manager eContent Management (academic publishing)
Marketing Manager Biolytix Water

Scriptwriting/Creative Producer Sound Images

Education and Professional Development

Bachelor of Creative Writing

University of Sunshine Coast (USC)

Social Media Internship - USC
Social Media Management - USC
Social Media Content Curation and Creation - USC
Create Compelling Social Media Content with Canva - USC
Social Media Video Production - USC

Certificate IV Small Business Management
TAFE

Memberships

Golden Key International Honour Society

Grace Heers: Resume

Maximum Impact

Extensive Industry Knowledge

Career Summary

Pre-2014

Education and Professional Development

Memberships

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